Master Class on Fashion Brand Identity
The wealth of society mainly consists in factors such as medicine, art,culture, and economy. Whenever we reffer to this terms, we must consider the influences of historical context, tchnological development, scientific or any other aspects that have an impact on the individual. When it comes to postmodern fashion we are looking for the response of contemporary designers to the period of so-called postmodernity and the features of postmodernism( fragmentariness, deconstructivism, consumerism). Nevertheless, we should examine the other side of Fashion, the Fashion industry. This concept gathers two main strains of the current society, art, and economy. In order to master those two trades, Mr. Clarence van der Putte, senior Lecturer in Business Management is the initiator of "Fashion Brand Identity". An event within his great project "Emerging markets of Europe". He stopped here, in Cluj-Napoca to present the way in which the latest Fashion Trends are seen by con